Strategic Management: Concepts And Applications
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Book Strategic Management Concepts And Applications
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Strategic Management: Concepts And Applications
| Author: | Thabet Abd AlRahman Idrees |
| Category: | Strategic Management [Edit] |
| Language: | Arabic |
| Publisher: | الدار الجامعية للطباعة والنشر والتوزيع |
| ISBN: | 977422991 |
| Release Date: | 01 Jan 2010 |
| Pages: | 459 |
| Rank: | 108,065 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
تنشأ المؤسسات يحيط بها بيئة خارجية ويوجد بداخلها اخرى داخليه وفي كلاهما أحداث ومتغيرا قد يكون بها نقاط ضعف يجب تقويتها ومخاطر لابد من تفاديها ، ايضا قد يكون بها نقاط قوة وفرص يجب إستغلالها. وفي ظل كل هذا تدار المؤسسات وتوضع الاستراتيجيات التى تأخذ في حسابها كل تلك العوامل .. وحول هذه الإدارة الاستراتيجية يدرو هذا الكتاب.. فيتناول طبيعتها ومفهومها وأهميتها في الباب الأول، يتابع رؤيتها الاستراتيجية في الباب الثاني.. أما الباب الثالث فيطرق باب التحليل البيىء بشقيه الداخلي والخارجي، وهو يليه صياغة الاستراتيجية وتنفيذها وتقييمها والرقابة عليها في الأبواب الثلاثة الأخيرة من الكتاب.
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