Strategic Planning And Strategic Management / Concepts - Theories And Practical Cases
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Book Strategic Planning And Strategic Management Concepts Theories And Practical Cases
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Strategic Planning And Strategic Management / Concepts - Theories And Practical Cases
| Author: | Ahmed AlQatamin |
| Category: | Strategic Management [Edit] |
| Language: | Arabic |
| Publisher: | دار مجدلاوي للنشر والتوزيع |
| Release Date: | 01 Jan 1996 |
| Pages: | 284 |
| Rank: | 131,527 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يحاول المؤلف في هذا الكتاب ان يقدم لمدراء الادارة العليا في مؤسساتنا الوطنية في القطاعين العام والخاص والى طلبة الادارة على اختلاف مستوياتهم التعليمية، النظريات والنماذج والتطبيقات المتعددة لاساليب التخطيط الاستراتيجي والادارة الاستراتيجية. وتركز الادارة الاستراتيجية على مجموعة القرارات والانشطة التي تتخذها او تمارسها ادارة المؤسسة بهدف ضمان النجاح الاستراتيجي على المدى البعيد. فالادارة الاستراتيجية تتضمن وضع استراتيجيات محددة لقيادة وتوجيه نشاط المؤسسة الكلي في رحلتها باتجاه المستقبل فبدون التخطيط استراتيجيا والادارة استراتيجيا للدولة والمجتمع ومؤسساته الفاعلة تصبح الحركة باتجاه المستقبل ضربا من التنجيم في غياب الشواخص والخرائط والمجسات الاستراتيجية التي تحفظ للحركة اتجاهاتها وللمؤسسة قدرتها على ممارسة النشاطات التي تتصف بالكفاءة والفاعلية وصولا الى تحقيق اهدافها الاستراتيجية.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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