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| Author: | فيليب فيرهاغن |
| Category: | Study Signs And Symbols [Edit] |
| Language: | Arabic |
| Publisher: | التكوين للطباعة والنشر والتوزيع |
| ISBN: | 9789933638207 |
| Release Date: | 17 Feb 2020 |
| Pages: | 366 |
| Rank: | 404,830 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
حياتنا اليوميَّة تقوم على العلامات: كالكلمات، والحركات والمكتوبات، والصُّور والموسيقا... إلخ، التي عملت "آلات الإتصال" المتمثِّلة بالصَّحيفة والكتاب والمسرح والإذاعة، والسينما والتلفاز والحاسوب على نشرها بشكل واسع، وتشكِّل هذه العلامات أرضيَّة الدراسات السِّيميائيَّة وموضوعها.
هذه السِّيميائيَّة الَّتي تحاول منذ بيرس وسوسير وصف تلك العلامات وفهم آليَّة عملها وموضوعها.
إجمالاً، يقدم كتابنا هذا كشفاً بهذا الفرع المعرفيِّ في سِّياق علوم الإعلام والإتّصال، كما يناقش مفاهيمه الرَّئيسة ويصف منهجيَّته ويطبقها على حياتنا اليوميَّة إعتماداً على وجهات النَّظر الثلاثة الآتية:
- سيميولوجية بنيويَّة تعدُّ العلامة بمثابة مجموعة من القاعدات والتوافقات.
- براغماتيَّة تنظر في العلامة إنطلاقاً من آثارها.
-سيميائيّة إدراكيَّة تدرس العلامة من خلال علاقتها بالفكر.
إذاً، فهذا الكتاب الذي يعرض خلاصة التَّيارات الَّتي ساهمت في تطوير السَّيميائيَّة، فهو يقترح مساراً تربوياً متدرِّجاً وأساساً منهجياً لتحليل وسائل الإتصال السَّمعية الكتابيَّة البصريَّة كما يعدَّ أداة مرجعيَّة لأنه يصف طريقة عمل العلامات التي نستخدمها في حياتنا اليوميَّة بطريقةٍ واضحة.
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