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Not available digitally or on paper through the Noor Library, it is for rating and review
| Author: | Mohsen AlKhudairi |
| Category: | E-Marketing [Edit] |
| Language: | Arabic |
| Publisher: | إيتراك للنشر والتوزيع |
| ISBN: | 9789775723035 |
| Release Date: | 01 Jan 2006 |
| Pages: | 204 |
| Rank: | 535,096 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
هو أول كتاب علمي متكامل يعرض بمنهجية علمية إدارية متقدمة، وبأسلوب سلس رشيق غني بالكثافة العلمية وبالبساطة الأسلوبية لموضوع التسويق في ظل عدم وجود نظام معلومات متكامل، وكيفية التغلب على هذا الوضع الذي يمثل تحديًا عملاقًا يواجه رجال التسويق في كثير من مشروعاتنا... وهو يوضح للقارئ كيف يمكن رفع وزيادة كفاءة عمليات التسويق، وفي الوقت ذاته اكتساب قدرة ومهارة وفق استخدام الأدوات والطرق والأساليب الابتكارية الحديثة والمتقدمة في التعامل مع المجهول الذي يغلف القرارات المتصلة بالمستقبل في إطار النشاط التسويقي للشركات والمؤسسات والبنوك والمنظمات الحكومية وغير الحكومية.
إن التسويق قد تجاوز مرحلة الحتمية والضرورة في مجتمعاتنا العربية، ولكنه لا يزال يقف على اعتاب الفاعلية... وحتى تزداد فاعليته يتعين تطوير نظم المعلومات التسويقية وزيادة تكاملها وقدرتها على استشراف آفاق المستقبل، واختراق حجبه الغامضة، واستلهام طموحاته.. وبالتالي تأكيد وترشيد وتفعيل النجاح... وهو ما يقده هذا الكتاب الذي يعد شديد الأهمية لكل مدير يرغب في النجاح وتأكيد مستقبله.
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