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Book Political Marketing And Media Political Reform In Egypt

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Political Marketing And Media: Political Reform In Egypt
Qr Code Political Marketing And Media: Political Reform In Egypt

Political Marketing And Media: Political Reform In Egypt

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Category: Journalism And Digital And Electronic Media [Edit]
Language: Arabic
Publisher:  الدار المصرية اللبنانية
ISBN: 9772709252
Release Date:
Pages: 183
Rank: 471,247 No 1 most popular
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تأتى أهمية هذا الكتاب من كونه يمس موضوعاً شديد الحساسية، بات حديث السـاعة، على مختلف الأصعدة : المحلية والقومية والعالمية وقد أدت حداثة المصطلح (التسويق السياسى) إلى اكتنافه عديداً من المفاهيم الشائكة والمثيرة للجدل فى الأوسـاط العربيــة...

يضم الكتاب خمسة فصول تتناول الأربعة الأولى منها صورة تفصيلية شارحة لمفهوم التسويق السياسى وأدواته ووسائله وأساليب تخطيطه وتنفيذه.. ثم يأتى الفصل الخامس تتويجاً لخلاصة جهد المؤلفين غير اليسير، متمثلاً فيما يسمى بـ (دراسة الحال)، ومتناولاً قضية الاصلاح السياسى فى مصر، باعتبارها من أهم القضايا التى تشغل بال كل مصري، وأمسها حاجة إلى التوضيح والتفسير والفهم...

إن الكتاب ـ بفصوله الخمس ـ يمثل إضافة علمية مؤثرة، تحسب للمكتبة الإعلامية وإصداراتها ويعد مرجعاً مهماً للقائمين على تسويق الأفكار وتخطيط الحملات السياسية وتنفيذها...

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