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Book Advertising Fact
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Advertising Fact
| Author: | Muhammad Omar AlHajji |
| Category: | Journalism And Digital And Electronic Media [Edit] |
| Language: | Arabic |
| Publisher: | دار المكتبي للطباعة والنشر والتوزيع |
| ISBN: | 13978 |
| Release Date: | 01 Jan 2002 |
| Pages: | 96 |
| Rank: | 623,014 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
هناك طائفة من المصطلحات راحت وسائل الإعلام تردّها كثيراً، ولكن الكثير من أبناء جلدننا لا يعرفون عنها إلا القليل!!
ومن هذه المصطلحات: العولمة، الخصخصة الاقتصادية، الإعلان، الانترنيت، النظام الدولي الجديد، وغير ذلك.
وقد أخذ الدكتور المؤلف على عاتقه بيان وإيضاح وتبسيط هذه المصطلحات، ومقارنتها بأمور الشريعة الإسلامية.
وأهم محاور هذا الكتاب:
-تاريخ الإعلان وتطوره: مفهومه وطبيعته، تطوره وانتشاره، تصنيفه وأنواع، وظائفه وأهدافه، علاقته بالأمور الأخرى.
-في آفاق الإعلان، وفيه:
* المؤسسات الإعلانية.
* الإعلان: ما له، وما عليه.
* أهميته وإيجابياته.
* الانتقادات الموجّهة إليه.
* تقييم الحملات الإعلانية.
* الصورة المشوّهة للعرب في الإعلام الغربي!!
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