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Book Contemporary Consumer Behavior

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Contemporary Consumer Behavior
Qr Code Contemporary Consumer Behavior

Contemporary Consumer Behavior

Author:
Category: Economy [Edit]
Language: Arabic
Publisher: ديوان المطبوعات الجامعية
ISBN: 13978
Release Date:
Pages: 432
Rank: 295,403 No 1 most popular
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إن الهدف من معرفة سلوك المستهلك هو جمع المعلومات للتخطيط الجيد للنشاط التسويقي ودراسة الأسواق وتصميم المنتجات وتحديد الموازنات المالية وغيرها، انطلاقا من أن المستهلك هو سيد السوق وانه على حق دائما، إضافة إلى معرفة مدى استمرارية تعامل المستهلك مع الاسم التجاري وعلامة المنظمة، ذلك أن المستهلك يصبح أساس دراسة السوق وتصميم المنتجات وشهرة المنظمة، لذلك يجب أن تحاول إدارة التسويق قياس حاجات المستهلك وفهم السلوك الاستهلاكي قبل تصميم أي مزيج تسويقي .

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