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| Author: | بيتر فليمينج |
| Category: | Business Management [Edit] |
| Language: | Arabic |
| Publisher: | الدار العربية للعلوم ناشرون |
| ISBN: | 2844098312 |
| Release Date: | 01 Jan 1998 |
| Pages: | 104 |
| Rank: | 276,688 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
إنا مناقشة صفقة تجارية والمفاوضة عليها هي حلم الكثير من الأشخاص، سواء كانت اتفاقية بملايين النقود وتعزز وضع أي شركة، أو كانت اتفاقية شراء وبيع ناجحة. ولكن لماذا تنجح بعض الصفقات بينما يخفق البعض الآخر فيها؟ الحقيقة أنه ليس هناك في هذا الموضوع فعل السحر، وبالإمكان تحديد بعض من تلك المهارات والمقاربات الأساسية التي يستخدمها المفاوضون المتمرسون والتي تساعد على إنجاز صفقات أفضل لكل الفرقاء.
ويغطي هذا الكتاب عشر خطوات نحو المفاوضة التجارية الناجحة وهي:
1-إيجاد البيئة الصحيحة والجوّ الصحيح الملائم،
2-دراسة الأهداف والغايات،
3-تحديد كل فريق من فرقاء المفاوضة،
4-التكلم والإصغاء، 4-افتتاح الاجتماع الخاص بالمفاوضة،
5-إدارة الاجتماع الخاص بالمفاوضة،
6-التكلم والإصغاء،
7-تقديم المقترحات والعروض،
8-الخلاصة،
9-الخاتمة وتثبيت الصفقة،
10-متابعة التطورات.
ويذكر الكتاب بأن المفاوضات التجارية يمكن أن تكون ممتعة رغم أنه ما من سبب يدعو إلى فرض هذه المفاوضة على الخصوم.
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