Pharmaceutical Marketing Department
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Book Pharmaceutical Marketing Department
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Pharmaceutical Marketing Department
| Author: | د.بشير عباس محمود العلاق |
| Category: | Sales Administration [Edit] |
| Language: | Arabic |
| Publisher: | المنظمة العربية للتنمية الأدارية |
| Release Date: | 01 Jan 2009 |
| Pages: | 480 |
| Rank: | 305,723 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
"الفصل الأول : الصناعة الصيدلانية : المفهوم ، المكونات ، الخواص ، والأساليب الإدارية المتبعة
الفصل الثاني : التسويق الصيدلاني : المفهوم ، الممارسة ، التحولات ، والموقع الإجتماعي
الفصل الثالث : البيئة التسويقية الصيدلانية
الفصل الرابع : عملية إدارة التسويق الصيدلاني
الفصل الخامس : إدارة المزيج التسويقي الصيدلاني
الفصل السادس : إدارة النشاطات والعمليات التسويقية الصيدلانية المتخصصة
الفصل السابع: الصناعة الدوائية العربية
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