Pharmaceutical Marketing Basics
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Book Pharmaceutical Marketing Basics
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Pharmaceutical Marketing Basics
| Author: | Bashir AlAlaq |
| Category: | Economy [Edit] |
| Language: | Arabic |
| Publisher: | دار اليازوري العلمية |
| ISBN: | 139789957122201 |
| Release Date: | 01 Jan 2009 |
| Pages: | 255 |
| Rank: | 218,358 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يناقش هذا الكتاب بأسلوب سهل ومتسلسل أساسيات التسويق الدوائي، واستراتيجياته، ويقدم للدارسيين والممارسين معلومات محدثة، وأساليب عملية، تمتزج فيها النكهة العلمية، عن عالم التسويق الدوائي وخفاياه، وفنونه، وأفضل ممارساته. إنه يتناول عناصر المزيج التسويقي الدوائي الأربعة، وهي الدواء وأساليب تسعيره، وتوزيعه، وترويجه، بالإضافة إلى توضيح عناصر البيئة الكلية والجزئية التي تؤثر على سلوك القائمين على تقديم المنتج الدوائي، سواء كان سلعة، خدمة، أو فكرة. كما يتناول الكتاب بالتفصيل الأنشطة التسويقية للصيدليات، وهو فصل عملي، يكاد يشكل خطوط إرشادية للصيادلة تمكنهم من أداء أعمالهم، والقيام بنشاطاتهم بفاعلية وكفاية عاليتين.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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