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| Author: | Omar AlTarawneh |
| Category: | Pharmaceutical Chemistry [Edit] |
| Language: | Arabic |
| Publisher: | دار البداية |
| ISBN: | 9789957820794 |
| Release Date: | 10 Aug 2017 |
| Pages: | 192 |
| Rank: | 390,590 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
التسويق الدوائي بالتعريف هو: "مجموع القوى أو الشروط التي في ضوئها يتخذ المشترون والبائعون قرارات ينتج عنها انتقال السلع والخدمات".
هذا الكتاب يتناول "عمر الطراونة" مهارات التسويق الدوائي المتقدمة وفق خطة تدريبية عملية بطريقة الخطوة –خطوة، تبدا بالمفاهيم الأساسية للتسويق وكيفية إدارة العمليات التسويقية، وماهية "العلاقة بين نظام المعلومات التسويقية وبحوث التسويق، وعملية تجزئة السوق إلى فئات والعمل على استهداف العملاء بفرض زيادة المبيعات وإيجاد أفضل الأسعار للمنتجات المعروضة. كل ذلك يتم عبر تنمية المهارات السلوكية والإدارية للعاملين في هذا المجال، وهو ما يدور الحديث عنه في هذا الكتاب.
ما يميز الكتاب أنه يقدم تصاميم خاصة في بحوث التسويق ثبت فعاليتها في أسواق الإستهلاك وكل ما له علاقة بثقافة المستهلك واعتقاداته وممارساته التي تؤدي إلى زيادة المبيعات.
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