quotes of books paul arden
Paul Arden
was an influential author of several books on advertising and motivation including "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be" and a former creative director for Saatchi and Saatchi at the height of their advertising might.
for more go here http://www.paularden.com/editorials.html
“The world is what YOU think of it, so think of it DIFFERENTLY and your life will change.”
NoorBook
“Even when we want to be timid and play it safe, we should pause for a moment to imagine what we might be missing.”
“Be your own worst critic.
When things go wrong it's tempting to shift the blame. Don't.
Accept responsibility. People will appreciate it, and you will find out what you're capable of.”
they are all wrong way to answer the brief,
and they are all a beautiful solution to the problem.
