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| Author: | بول كيركبرايد ,و كارين ورد |
| Category: | Social Activities Department [Edit] |
| Language: | Arabic |
| Publisher: | شركة العبيكان للنشر |
| Release Date: | 01 Jan 2003 |
| Rank: | 663,107 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
يركز هذا الكتاب (العولمة: الديناميكية الداخلية) على ما بات يعرف باسم المنظمة العالمية، والتي يقصد بها الشركة أو المؤسسة التجارية الضخمة، محاولاً أن يبرهن أساسًا، ورغم الجدل الفارغ، أن ثمة منظمات قليلة تتصف حقًّا بالعالمية أو الانتقالية. وهكذا يسعى الكتاب إلى أن يفهم كيف ينبغي أن تكون مثل هذه المنظمات، وما العوائق الماثلة أمام وضع عالمي حقيقي. ينقسم هذا الكتاب إلى عشرة فصول يتناوب على تحريرها الكاتبان البارعان (بول كيركبرايد، وكارين ورد) ومعهما العديد من الباحثين، حيث كل فصل محاولة للإجابة عن سؤال من مثل: هل المنظمة العالمية موجودة فعلاً؟ ما الكلفة البشرية والشخصية العالية لأدوار القيادة العالمية؟ كيف تصمم منظمتك من أجل عولمة ناجحة؟ هل تعد ثقافة الشركة عائقًا أمام تحقيق وجود عالمي؟ ما الأنظمة والعمليات الماثلة وراء تعليم إلكتروني عالمي؟ إلى غير ذلك من الأسئلة التي تشكل فيما بينها السؤال الكبير الذي يريد الكتاب الإجابة عنه: ماذا ينبغي على المنظمات أن تفعل كي تغدو عالمية حقًا في طبيعتها؟....
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