Marketing
Account upgrade
The download is free, but we offer some paid services. Support us by subscribing
Delete ads and speed up browsing the library.
The download starts with the click of a button without waiting for the book to be ready.
No limits for download times.
You can upload unlimited books in the library.
Enable readers to download your books without waiting.
Delete ads on the books that you publish.
No problems with download links for your uploaded books.
Book Marketing
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Marketing
| Author: | Ph.D. Naeim Hafez Abougomaah |
| Category: | English [Edit] |
| Language: | English |
| Publisher: | المنظمة العربية للتنمية الأدارية |
| Release Date: | 01 Jan 2006 |
| Pages: | 1288 |
| Rank: | 199,445 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
"PART I: MARKETING : CONCEPTS, ISSUES & ENVIRONMENT
Chapter 1 : Marketing: Basic Concepts
Chapter 2 : Marketing : Basic Issues
Chapter 3 : The Marketing Environment
PART II : STUDYING & ANALYZING BUYER BEHAVIOR
Chapter 4 : Studying and Analyzing Consumer Behavior
Chapter 5 : Studying and Analyzing Organizations' Buying Behavior
PART III : MARKETING RESEARCH & MARKET SEGMENTATION
Chapter 6 : Marketing Research
hapter 7 : Market Segmentation
PART IV : THE MARKETING MIX
Chapter 8 : The Product : Basic Concepts
Chapter 9 : Product : Development and Management
Chapter 10 : Product : Service, Organization and Idea
Chapter 11 : Price
Chapter 12 : Promotion : An Overview
Chapter 13 : Promotion : Advertising and Personal Selling
Chapter 14 : Place (Distribution)
PART V : MARKETING MANAGEMENT
Chapter 15 : Marketing Planning
Chapter 16 : Organizing Marketing
Chapter 17 : Controlling Marketing Activities
PART VI : ADDITIONAL TOPICS
Chapter 18 : International Marketing
Chapter 19 : Contemporary Trends in Marketing
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Share the book :
Book Review "Marketing"
Book Quotes "Marketing"
Other books like "Marketing"
If there is a problem with the book, please report through one of the following links:
Report the book or by Contact us
E-books are complementary and supportive of paper books and never cancel it. With the click of a button, the e-book reaches anyone, anywhere in the world.
E-books may weaken your eyesight due to the glare of the screen. Support the book publisher by purchasing his original paper book. If you can access it and get it, do not hesitate to buy it.
Publish your book now for free
