Marketing
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Book Marketing
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Marketing
| Author: | Raad Abd AlKarim Habib |
| Category: | Sales Administration [Edit] |
| Language: | Arabic |
| Publisher: | خوارزم العلمية |
| ISBN: | 9789630041800 |
| Release Date: | 11 Jan 2017 |
| Pages: | 304 |
| Rank: | 193,910 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
ركز الكتاب على شرح المفاهيم التسويقية, وتحليل السوق ودراسته في ضوء البيئة التسويقية, وتحديد القرارات التسويقية الهامة, وأوجه تعامل المسوق معها في ضوء الأهداف والعوامل المؤثرة, ويتضمن ذلك المنتج الذي سيسوق, والسعر المحدد للسلعة, وطريقة التوزيع والترويج المناسبة, واهتم الكتاب أيضا بدراسة سلوك المستهلك وتأثيره على عملية الشراء انطلاقاً من أن التوجه الحديث للتسويق يضع المستهلك في بؤرة الاهتمام, وان التسويق يتضمن جميع الأنشطة التي تهدف إلى إشباع حاجات المستهلك ورغباته.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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