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| Author: | Hussein |
| Category: | Football [Edit] |
| Language: | Arabic |
| Publisher: | دار الورشة |
| ISBN: | 1592 |
| Release Date: | 06 Dec 2020 |
| Pages: | 140 |
| Rank: | 607,122 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
The Publisher and the author
Book بلاغة خطاب الالتراس الاشهاري .
دكتور جامعي
لقد شَكّل خِطاب الجماهير الرّياضية الإشهارية، علامةً بارزةً في الخِطاب بشكل عام، وخطاب جماهير ناديّ القوّة الجوّية والزّوراء بشكل خاص، بوصفه نوعاً من أنواع الخطاب الجماهيرية المُهمّة التي تحرّك عدداً لا يُستهان به من المتلقين، الذين تتراوح اعمارهم ما بين السابعة عشر إلى الاربعين عاما، وقد مَثَّلت الملاعبُ-بوصفها فضاء مكانيا - مَسرحا للاشهار والفِرجة، غصّت بمظاهر ووسائل وقنوات الاشهار وعناصره المَبنية على المبالغة، والاثارة والتكرار والغلو والتنوع والتجديد، والندرة، والمفارقة، والتميز، لخلق الصورة ( اللغوشارية) الاشهارية المتكاملة . ومن أهم وسائل الاشهار الحديثة التي تم استعمالها في الخطاب الرياضي الاشهاري من قبل جماهير كلا الفريقين :( الاشهار بالموبايل ( الجهاز النقال)، والقمصان، والقصاصات الورقية، والالعاب النارية )،لأنَّ الاشياء المكررة لاتثير دهشة واعجاب المتلقي، مالم يتم اسطرة كل ما يتعلق بالنادي من لاعبين او مدربين او البِسَة او شعارات، وبالمقابل وظّفت جماهير الناديين العنفَ، و بعدّة طرائق مشبّعة ومحمّلة بالسخرية، التي أساءت للكثير من الاشخاص او الرموز او الجهات او الدول، ربَّما لعوامل سياسية ايديولوجية أو اجتماعية، فرضتها الحساسيةُ الجُمهوُرية المفرطة بين الناديين؛ لتوظيف الهتافات العنصرية او السوقية الساخرة ..الخ
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