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Book The Convergence Of Public Relations And Public Diplomacy

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The Convergence Of Public Relations And Public Diplomacy
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The Convergence Of Public Relations And Public Diplomacy

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Category: Public Funds Law [Edit]
Language: Arabic
Publisher: المصرية للنشر والتوزيع
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Rank: 275,399 No 1 most popular
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تمثل العلاقات العامة ركنًا مُهِمًّا من أركان الهيكل الإداري فِي المؤسسات بشكل عام، والمؤسسات الحكومية بشكل خاص؛ إذ يقع عَلَى عاتقها دعم الإدارة العامة وإسنادها بكل السّبل فِي سعيها لتحقيق الأهداف الَّتِي أنشئت المؤسسة من أجلها؛ وذَلِكَ عبر معالجة قصور الأداء ومعالجة المعوقات الَّتِي تواجهها عَلَى الصّعيدين الدّاخلي والخارجي، وتحسين الصّورة الذّهنية للمنظمة فِي أعين العاملين فِيهَا من قبل الجمهور. كذَلِكَ عبر القيام بكامل الواجبات والوظائف المتوقعة من العلاقات العامة من الاتصال والبحث والتقييم لمختلف إدارات المؤسسة بما فِيهَا العلاقات العامة نفسها.

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