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Book Press Campaigns Between The Print Press And The Electronic Press

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Press Campaigns Between The Print Press And The Electronic Press
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Press Campaigns Between The Print Press And The Electronic Press

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Category: History Of The Press And Media [Edit]
Language: Arabic
Publisher: دار النشرللجامعات
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تأتي أهمية هذه الدراسة، التي تتناول الحملات الصحفية، سواء أكانت حملات مستقلة بذاتها أم جزءًا من الحملات الإعلامية، كما تنبع أهمية هذا الكتاب من كون الحملات الصحفية أصبحت مقررًا ومنهجًا دراسيًّا في كليات وأقسام الإعلام في كل جامعاتنا المصرية والعربية، وفي ظل قلة المراجع والدراسات العربية التي تتناول هذا الفرع من فروع الصحافة تناولًا تفصيليًّا دقيقًا، سواء من الناحية التاريخية أو الفنية، والفرق بين استخدام الحملة الصحفية ما بين الصحافة الورقية أو التقليدية، التي ما زالت تقاوم وتحاول البقاء، وبين المواقع الإلكترونية، التي تلجأ إلى الحملة الصحفية أيضًا.

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