Marketing And Advertising
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Book Marketing And Advertising
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Marketing And Advertising
| Author: | بسام خالد الطياره |
| Category: | E-Marketing [Edit] |
| Language: | Arabic |
| Publisher: | دار ومكتبة المعارف |
| Release Date: | 01 Jan 2008 |
| Pages: | 136 |
| Rank: | 532,155 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يجمع هذا الكتاب القواعد الأساسية لعلم الاتصال والذي يعني القدرة للتأثير على الآخر لتوجيه مقراراته حسب رغبة وأهداف الـ "موجِّه". وقد جمعت هذه القواعد بحسب آخر ما توصلت إليه الدراسات الصادرة عن المراكز ودور البحث المتخصصة مع ما ورد في المراجع التي تناولت هذا الحقل بأسلوب يبتعد عن النظريات ويطرح القواعد ببساطة وسهولة ممزوجة بالعديد من الأمثلة الحية المأخوذة من واقع الحياة. وينطلق السياق بشكل مشروع إعلامي يرافق القارئ قواعده المتسلسلة عبر فصول تسعة تتخللها الأمثلة والتمارين في نهاية كل فصل.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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