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| Author: | Abd AlKarim Radi AlJubouri |
| Category: | The Basic Education [Edit] |
| Language: | Arabic |
| Publisher: | دار ومكتبة الهلال السلسلة: سبيلك الى فن الادارة |
| Release Date: | 01 Jan 2000 |
| Pages: | 184 |
| Rank: | 463,189 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
التسويق تعريف يتسع ليشمل التحليل والتخطيط والتنفيذ والرقابة، على البرامج التي يتم إعدادها لتحقيق تبادل طوعي للأشياء التي لها قيمة في أسواق مستهدفة لغرض أهداف تنظيمية، ويعتمد ذلك على تصميم العرض الذي تقدم به المؤسسة أو المنظمة بطرحه بناء على حاجات ورغبات الجمهور (السوق المستهدفة، وعلى طريق فعالة للتسعير والاتصالات والتوزيع والأعلام وتحفيز وخدمة الأسواق) ومن هنا فقد ركز المؤلف في كتابه "التسويق الناجح" الذي نقلب صفحاته على جملة مواضيع وعناصر رئيسية وتكميلية تخص السوق والتسويق، كالبحوث التسويقية، واستراتيجية المؤسسة التسويقية. وما يتعلق بالعناوين الفرعية المتعلقة بذلك مثل: الترويج والتسعير، والتوزيع، البيع ومنافذ التوزيع، وكذلك وسطاء البيع ووكلاته، ودوافع المستهلك وإشباع الحاجات، أساليب التسعير ومشاكل المستهلك، كما ناقش الكتاب سيكولوجية المستهلك ودوافعه للشراء، خصائص ومتطلبات رجل المبيعات الناجح.
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