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Book Principles Of Tourism And Hotel Marketing

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Principles Of Tourism And Hotel Marketing
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Principles Of Tourism And Hotel Marketing

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Category: Tourist Hotel Management [Edit]
Language: Arabic
Publisher:  مكتبة المجتمع العربي للنشر والتوزيع
ISBN: 9789957832834
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Rank: 343,601 No 1 most popular
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يأتي هذا الكتاب ضمن ثمانية وحدات تتضمن الموضوعات التالية: الوحدة الأولى: مفهوم التسويق السياحي، الوحدة الثانية: التطور التاريخي للتسويق السياحي، الوحدة الثالثة: خصائص الخدمات السياحية الفندقية، الوحدة الرابعة: عناصر المزيج التسويقي، الوحدة الخامسة: تقسيم السوق، الوحدة السادسة: الأبحاث التسويقية، الوحدة السابعة: سلوك المستهلك السياحي، الوحدة الثامنة: الإستراتيجية التسويقية.

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