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Book Principles Of Tourism And Hotel Marketing

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Principles Of Tourism And Hotel Marketing
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Principles Of Tourism And Hotel Marketing

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Author:
Category: Tourist Hotel Management [Edit]
Language: Arabic
Publisher:  مؤسسة الوراق للنشر والتوزيع
ISBN: 9789957331429
Release Date:
Pages: 122
Rank: 291,895 No 1 most popular
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السياحة ظاهرة اجتماعية واقتصادية ظهرت بشكل مواز لنمو المجتمعات الصناعية ونتيجة لمجموعة عوامل منها زيادة وقت الفراغ وتحسن مستويات لفئات اجتماعية كبيرة ، ونتيجة لانتشار ملكية السيارة وتخفيف الاجراءات الدولية في مجالات السفر ، لهذه الاسباب اصبحت السياحة لها قيمة عالية للعديد من الدول وبدأت بوضع استراتيجيات لتطوير وتفعيل صناعة السياحة من خلال استغلال العوائد من العملات الصعبة و توفير الوظائف للاقتصاد المحلي ، وتقوم فكرة التسويق الحديث للسياحة على فكرة تسويق التجربة ، ولا يفترض ان تقوم الفكرة على الطرق التقليدية ، هنا تظهر اهمية ادوات التسويق الحديث ، فمنها الاهتمام بالمشاعر الشخصية التي تؤثر على قرار السفر واختيار المقصد السياحي.

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