Marketing Contemporary Concepts - Scientifically And Methodologically Arbitrated
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Book Marketing Contemporary Concepts Scientifically And Methodologically Arbitrated
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Marketing Contemporary Concepts - Scientifically And Methodologically Arbitrated
| Author: | Nizam Musa Swaidan |
| Category: | Contemporary Politics [Edit] |
| Language: | Arabic |
| Publisher: | دار الحامد للنشر والتوزيع |
| ISBN: | 9789957324407 |
| Release Date: | 26 Nov 2009 |
| Pages: | 390 |
| Rank: | 416,710 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يخضع التسويق كغيره من العلوم والفنون الى تغييرات جذرية تفرضها المتغيرات المتسارعة في السنوات الماضية. فالتسويق برز كأهم الوظائف الملحة في بيئة الأعمال الدولية مما حتم ضرورة تبني المؤسسات الصغيرة والكبيرة على حد سواء وتطوير أساليب مبتكرة للمنافسة في السوق العالمي. كما زارت المؤسسات غير الربحية في استخدام الاستراتيجيات التسويقية في القطاع الخدمي لمساعدتها في تحقيق أهدافها. جاء هذا الكتاب في طبعته الثانية ليبرز اهم التغيرات الحاصلة في الميدان التسويقي المحلي والعالمي حتى يتمكن الطلبة من مواكبة ما يحدث في محيطهم. فلقدتميز هذا الكتاب باضافة فصول جديدة، كما ركز على إعداد باقي الفصول بأسلوب وأفكار جديدة.
Copyright reserved
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Not available digitally or on paper through the Noor Library, it is for rating and review
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