Marketing - Contemporary Concepts
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Book Marketing Contemporary Concepts
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Marketing - Contemporary Concepts
| Author: | Nizam Musa Swaidan |
| Category: | Contemporary Politics [Edit] |
| Language: | Arabic |
| Publisher: | دار الحامد للنشر والتوزيع |
| Release Date: | 01 Jan 2009 |
| Rank: | 245,568 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يخضع التسويق كغيره من العلوم والفنون الى تغييرات جذرية تفرضها المتغيرات المتسارعة في السنوات الماضية. فالتسويق برز كأهم الوظائف الملحة في بيئة الأعمال الدولية مما حتم ضرورة تبني المؤسسات الصغيرة والكبيرة على حد سواء وتطوير أساليب مبتكرة للمنافسة في السوق العالمي. كما زارت المؤسسات غير الربحية في استخدام الاستراتيجيات التسويقية في القطاع الخدمي لمساعدتها في تحقيق أهدافها. جاء هذا الكتاب ليبرز اهم التغيرات الحاصلة في الميدان التسويقي المحلي والعالمي حتى يتمكن الطلبة من مواكبة ما يحدث في محيطهم.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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