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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
| Author: | Bin Aouf Hassan Ahmed |
| Category: | Teaching Methods And Teaching Methods [Edit] |
| Language: | Arabic |
| Publisher: | مؤسسة الوراق للنشر والتوزيع |
| ISBN: | 9789957619251 |
| Release Date: | 21 Jun 2016 |
| Pages: | 151 |
| Rank: | 249,025 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
تمثل ظاهرة الرأي العام والوقوف على خصائصها وأشكالها ومؤشراتها مرتكزاً أساسياً في توجيه صانعي القرار في عالمنا المعاصر في كافة المجالات السياسية والإقتصادية والإجتماعية في الإتجاه الصحيح، حيث أن القياس لردود الأفعال المتوقعة تجاه أي قرار ذو تأثير مباشر على أفراد المجتمع أصبح ضرورة ملحة لتفادي الإصطدام المباشر بالجمهور ورفضه لتبعات القرار أو عدم تقبله له في أي مرحلة من مراحل تطبيقه، وبالتالي عدم تحقيق الغايات الكلية من وراء إتخاذ القرار المعني.
لذا، فقد أصبحت مراكز الإستطلاع وقياس الرأي العام في الدول المتقدمة خاصة في الغرب من الأذرع الهامة جداً لصانعي القرار في مختلف المجالات، ويعتقد البعض أن سر نجاح النظم الغربية يكمن إلى جناب قيم الديمقراطية والحرية والمؤسسية في تفعيل دور المؤسسات التي تعبر عن كل هذه القيم مثل المراكز الإستطلاع وقياس الرأس ووسائل الإعلام المختلفة.
وتأتي هذه الدراسة التي يضمها الكتاب في هذا السياق محاولة الإستفادة من البحوث والدراسات السابقة في تسليط الضوء على هذه الظاهرة في ظل التغيرات والأحداث التي تشهدها المنطقة العربية والإسلامية.
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