Media Communication Channels
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Book Media Communication Channels
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Media Communication Channels
| Author: | Sharif Hassan AlNajjar |
| Category: | Communication Devices [Edit] |
| Language: | Arabic |
| Publisher: | دار غيداء للنشر والتوزيع |
| ISBN: | 9789957961923 |
| Release Date: | 01 Jan 2016 |
| Pages: | 318 |
| Rank: | 519,065 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يعتبر نمو الإعلام المتخصص وإزدهاره في أي مجتمع دليلاً قوياً على تقدم هذا المجتمع ورقيه، فحين يتجه أي مجتمع تجاه التخصص الدقيق بين أفراده ينجم عنه إتساع المعارف العلمية والثقافية وتعددها، وهو ما يمثل سمة أساسية للتقدم والتحديث.
ونعيش اليوم عصر الإعلام المتخصص، حيث لجأت الوسائل الإعلامية إلى التخصص إما في المضمون من خلال تقديم كميات وفيرة في مجال محدد يلبي احتياجات الجمهور سواء العام أو الخاص، أو من خلال الإهتمام بقطاع وفئات محددة، حتى أن وسائل الإعلام التي تقدم مضمون عام تلجأ في كثير من الأحيان إلى تقديم مضمون محدد لجمهور عام أو خاص، فالصحافة العامة مثلاً اهتمت بالصفحة الإقتصادية والرياضية وأصبح لها جمهورها، أو من خلال ملاحق تعليمية أو إعلانية، والإذاعة بشقيها اتجهت إلى إنشاء إذاعة أو تليفزيون متخصص في المضمون أو في الجمهور.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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