Invisible Touches (Four Foundations Of Modern Marketing)
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Book Invisible Touches Four Foundations Of Modern Marketing
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Invisible Touches (Four Foundations Of Modern Marketing)
| Author: | هاري بيكويث |
| Category: | E-Marketing [Edit] |
| Language: | Arabic |
| Publisher: | مكتبة جرير |
| ISBN: | 282203383 |
| Release Date: | 01 Jan 2003 |
| Pages: | 249 |
| Rank: | 459,461 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يبحث المسوّق الذكي عن موائد ممتلئة بطعام الفكر، الأحداث المنفردة، والسلوكيات الفضولية، والاتجاهات الغريبة، والأجزاء الصغيرة من المعلومات، وكل ما صلته بالموضوع غير واضحة. والمسوق الذي يستطيع أن يصنع مزيجاً من هذه المعلومات يمكنه أن يصنع خليطاً فعالاً: فكرة، أو استراتيجية، أو تكتيك يغير العمل كلياً. ويبين الكتاب أجزاء تصنع اختلافاً مفاجئاً، ورؤى ومنظورات تساعد في النهاية وإلى الأبد.
ويبين الكتاب في بدايته البحث وحدوده، ثم يبين بعض الأفكار الخاطئة في التسويق، ثم يتحدث ما هو الرضا، ثم يبحث في الأسس الأربعة في التسويق الحديث وهي: السعر، الاسم التجاري، التغليف، العلاقات.
صاحب كتاب بيع اللامرئي الذي حقق أفضل مبيعات .
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Not available digitally or on paper through the Noor Library, it is for rating and review
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