Marketing Of Health Services
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Book Marketing Of Health Services
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Marketing Of Health Services
| Author: | Fawzi Madkour |
| Category: | Economy [Edit] |
| Language: | Arabic |
| Publisher: | إيتراك للنشر والتوزيع |
| ISBN: | 9789775723124 |
| Release Date: | 01 Jan 1998 |
| Pages: | 269 |
| Rank: | 212,659 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يعد هذا الكتاب أول كتاب عربي في تسويق الخدمات الصحية، والذي تم تأليفه بواسطة متخصص في إدارة المستشفيات، وتبادل تسويق الخدمات الصحية في المستشفيات والمراكز الصحية التي تهدف للربح والتي لا تهدف. وقد تناول الكتاب موضوعات حيوية عديدة شملت ما يلى: مفاهيم التسويق في المستشفيات والمراكز وأهميته، التحديد والتشخيص البيئي لتحديد الغرض والتهديدات والقوة والضعف التنظيمي، خصائص التسويق الاستراتيجي وأساليبه ونماذجه، سوق الرعاية الصحية وأسس تقسيمه والاستراتيجيات التسويقية للتعامل مع هذه السوق، استراتيجية البقاء في صناعة المستشفيات، المراجعة التسويقية للبرامج التسويقية.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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