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Book Marketing Knowledge Of The Market And Consumers From Marketing Study To Strategic Choices Marketing Mix

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Marketing - Knowledge Of The Market And Consumers From Marketing Study To Strategic Choices Marketing Mix
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Marketing - Knowledge Of The Market And Consumers From Marketing Study To Strategic Choices Marketing Mix

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Author:
Category: Marketing Management [Edit]
Language: Arabic
Publisher:  المؤسسة الجامعية للدراسات والنشر
ISBN: 9953463650
Release Date:
Pages: 311
Rank: 162,394 No 1 most popular
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أدركت المؤسسات ضرورة الانطلاق من تحليل حاجيات السوق لتقرر ما ستنتجه والسعر الذي ستبيع به منتجاتها. إذاً، التسويق هو مسعى يوجه نحو الزبائن كما يمكن تعريفه على أنه استخدام الوسائل والتقنيات المختلفة، وتشمل وظائفه اليوم: تسويق الدراسات، التسويق الاستراتيجي والتسويق العملياتي.

لكن التسويق يدمج أيضاً مصلحة المؤسسة من خلال مفهومي الأداء والفائدة فلم يعد إرضاء الزبون بحد ذاته هدف المؤسسة بل وسيلة تضمن استرمارها، ازدهارها ونموها، وهكذا أصبح التسويق بمثابة وسيلة تسمح بتحقيق أهداف المنظومة بتحريض الجماهير التي تتوجه لها على اختيار سلوك يناسب هذه المنظومة.

هذا الكتاب تركيب منظم، واضح ومفهوم، يتناول التسويق مثلما يمارس اليوم وحتى بإدماج الانترنت وتفاعليته وكذا احترام بعض الأخلاقيات.

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