Media Art `How To Produce And Manage An Effective Advertisement And A Successful Advertising Sentence`
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Book Media Art How To Produce And Manage An Effective Advertisement And A Successful Advertising Sentence
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Media Art `How To Produce And Manage An Effective Advertisement And A Successful Advertising Sentence`
| Author: | فاربي |
| Category: | Wholesale Trade [Edit] |
| Language: | Arabic |
| Publisher: | دار الفجر للنشر والتوزيع |
| Release Date: | 06 Mar 2006 |
| Pages: | 240 |
| Rank: | 479,321 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
هذا الكتاب من أجل أولئك الذين سوف يستخدمون الإعلان والذين هم في حاجة إلى المزيد من الاستيعاب والبصيرة أثناء ممارستهم اليومية لإنتاج وتخطيط الإعلانات بمهارة عالية.
أنه لا يسهب في اللجوء إلى النظريات المتداخلة والمتراكمة. إنه يشرع في توفير إدارة مفيدة وعملية للممارسين الجدد أو أولئك الذين يبحثون عن أفضل الطرق للبداية في اتجاه برنامج إعلاني ناجح. إن جوهر هذا الكتاب يتمثل في الواقعية والقابلية للتنفيذ- وهما محور الإعلان ذاته أيضا. يجب أن يقال هنا أيضا أنه على الرغم من التطور والنمو اللافت في الإلكترونيات ووسائل الاتصال الحديثة فإن فلسفة الإعلان ومنهجه الأساسي يظل كما هو - الاتصال بالجمهور الصحيح في المكان الصحيح في التوقيت الصحيح بالرسالة الصحيحة. ولفهم ما تعنهي كلمة "الصحيح"استمر في القراءة.
Copyright reserved
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Not available digitally or on paper through the Noor Library, it is for rating and review
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