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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
| Author: | Yahya Qahtan Mahmoud |
| Category: | Strategic Management [Edit] |
| Language: | Arabic |
| Publisher: | دار المناهج للنشر والتوزيع |
| ISBN: | 9789957186906 |
| Release Date: | 29 May 2019 |
| Pages: | 152 |
| Rank: | 260,447 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
الكتاب يتناول موضوع التخطيط الاستراتيجي بابعاده وعلاقته بتحقيق الميزة التنافسية الذي يعد اداة لنجاح المنظمات ، فهو يحمل بين دفتيه الكثير من المعلومات الجديدة عن ذات الموضوع لاسيما وان المؤلف يعمل في احد بيوت الخبرة ، مما جعله يضيف اكثر الى الجانب النظري من تجاربه الشخصية والعملية فضلا عن تنفيذه للكثير من الدورات التدريبية ولكونه كتب الكثير من المقالات والف كتب في الادارة ما زاد الكتاب تميزا بين الكتب التي تحمل نفس العنوان، لذا ماورد فيه من معلومات كمقارنة بين التخطيط الاستراتيجي والادارة الاستراتيجية وتناوله موضوع برمينوس ايدوس تعد من المميزات الهامة للكتاب.
الكتاب يتناول موضوع عصري تحتاجه المنظمات من أجل البقاء والنمو، ويتميز الكتاب كونه أبرز الكتب الذي تناول موضوعين يكمل أحدهما الآخر التخطيط الاستراتيجي والميزة التنافسية، ناهيك عن احتواء الكتاب لمواضيع فرعية مثل بارمنيدوس ايدوس كأحد أدوات التحليل والتخطيط المتميز ، وتميز الكتاب ايضا كون المؤلف يعمل كمدرّب في المركز الوطني للتطوير الاداري وتقنية المعلومات كأحد بيوت الخبرة العريقة.
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