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| Author: | Mahmoud Mabrouk Musa |
| Category: | Strategic Management [Edit] |
| Language: | Arabic |
| Publisher: | دار الفجر للنشر والتوزيع |
| ISBN: | 9789773584115 |
| Release Date: | 07 Mar 2019 |
| Pages: | 330 |
| Rank: | 436,656 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
تعد صناعة النقل الجوي " المطارات وشركات الطيران ومفدمي الخدمات الملاحية " صناعة عالمية تدعم الاقتصاد العاملي وتسهل حركة السفر والانتقال لأكثر من 3 مليار مسافر و 50 مليون طن من البضائع و 53% من حركة السفر بهدف السياحة في جميع أنحاء العالم كل عام . يقدم هذا الكتاب للقراء القضايا الرئيسية في إدارة النقل الجوي وصناعة المطارات ، بما في ذلك مقدمة تغطي جميع الجهات الفاعلة الرئيسية والعمليات والهياكل الأساسية بجانب الخلفية الاقتصادية والتنظيمية لهذه الصناعة ، بشكل يعكس التطورات الهامة في إدارة المطارات والقضايا التي تواجه هذه الصناعة والتعامل مع بيئة تشغيل متقلبة وغير مستقرة بشكل متزايد ، وغيرها من الاتجاهات متعددة الابعاد مع الحاجة المتزايدة لتقديم خدمات متميزة واسعة النطاق لتبقي قادرة علي المنافسة وتحقيق مستويات رضا عالية حيث يتناول مواضيع الإدارة من منظور إسترتيجي وتجاري والخطوات التفصيلية اللازمة لصياغة الاستراتجيات والاهداف وخطط الاعمال .
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