Advocacy Interaction Through Social Networks - Its Foundations And Applications
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Book Advocacy Interaction Through Social Networks Its Foundations And Applications
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Advocacy Interaction Through Social Networks - Its Foundations And Applications
| Author: | معاذ إبراهيم عتيلي |
| Category: | Social Media [Edit] |
| Language: | Arabic |
| Publisher: | أروقة للدراسات والنشر |
| ISBN: | 9789957566319 |
| Release Date: | 01 Jan 2014 |
| Rank: | 627,588 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
تقوم الدعوة إلى الله تعالى بشكل أساسي على مفهوم التفاعل بين الداعي والمدعو، وقد جاء هذا الكتاب وهو في أصله رسالة أكاديمية - ليسلط الضوء على مفهوم التفاعل الدعوي، والأسس التي يقوم عليها وهي (القدرة على الإقناع، والجاذبية، والقدرة على كسب الثقة، والاستيعاب)، ومقارنة هذه الأسس بالتفسيرات الغربية للتفاعل، ويهدف هذا الكتاب أيضاً إلى وضع نموذج نظري لتطبيق هذه الأسس الأربعة من خلال شبكة الإنترنت والشبكات الاجتماعية المختلفة، ومعرفة مدى إمكانية ممارسة هذه الأسس في الدعوة إلى الله من خلال هذه الوسائل بشكل ناحج ومثمر.
ولكون "فيس بوك" أكثر شبكات التواصل الاجتماعي انتشارً وتأثيراً على الأفراد والمجتمعات، تم اختياره حالة دراسية لفحص مدى إمكانية تطبيق أسس التفاعل الدعوي، وقد أظهرت الدراسة إمكانية إقناع المدعوّين وجذبهم وكسب ثقتهم واستيعابهم باتباع الطرق الثلاث وهي النشر والمشاركة والتعبئة، مما يعني ضرورة أن يستثمر الدعاة هذا المنبر في التأثير والتغيير.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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