Tourism And Hotel Marketing - Scientific Foundations And Arab Experiences
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Book Tourism And Hotel Marketing Scientific Foundations And Arab Experiences
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Tourism And Hotel Marketing - Scientific Foundations And Arab Experiences
| Author: | Sabry Abd Alsamie |
| Category: | Landmarks And Tourist Places [Edit] |
| Language: | Arabic |
| Publisher: | المنظمة العربية للتنمية الإدارية |
| Release Date: | 01 Jan 2007 |
| Pages: | 337 |
| Rank: | 195,288 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
لم يقتصر النشاط التسويقى على السلع والخدمات النمطية بل أمتد إلى صناعة السياحة باعتبارها تمثل مصدار مهما من مصادر الدخل فى المجتمعات الحديثة ومن هنا برز دور التسويق السياحى والفندقي فى هذه الدول وخاصة فى نطاق الوطن العربى حيث اهتمت بعض الدول العربية بهذه الصناعة اهتماما كبيرا لتتويع مصادرالدخل لديها واستغلال ثرواتها الطبيعية والتاريخية...استغلالا أمثل يحقق اكبر عائد اقتصادى مثل مصر والأردن والمغرب وتونس والإمارات العربية المتحدة( دبي) وسوريا.حتى خريطة السايحة العالمية.
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