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| Author: | Muhammad Gomaa Ghobashi |
| Category: | Mining Engineering [Edit] |
| Language: | Arabic |
| Publisher: | دار الفاروق للاستثمارات الثقافية |
| ISBN: | 9789776270787 |
| Release Date: | 01 Jan 2008 |
| Pages: | 80 |
| Rank: | 798,476 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
يشكل التلفزيون اليوم أحد أهم وسائل المرئية، خاصة مع أنتشار القنوات الفضائية ومع اتساع السوق الإعلامية، التي بدت فيها المنافسة شديدة الشراسة، وصار جميع الإعلاميين يعرضون مادتهم الإعلامية باعتبارها بضاعة يخطط لتسويقها جيداً بالاطمئنان على جميع العناصر التي تعبر من خلالها هذه المادة إلى الجمهور.
ومن أهم أشكال الإعلام التلفزيزني والغالبة على العمل الإعلامي المرئي عامة هي البرنامج باختلاف أشكاله وتتنوع مجالاته. ومن العناصر الأولية والرئيسة التي يحتاجها البرنامج التلفزيزني هو معد البرنامج، و الذي لابد له من توافر مقومات خاصة تساهم بشكل مباشر في إنجاح البرنامج، ومن ثم القدرة على المنافسة مع القنوات الأخرى وسائر الوسائل الإعلامية التثقيفية والترفيهية على حد سواء. وفي هذا الكتاب-عزيزي القارئ- نؤكد على أهمية أن يكون المعد ملماً بجميع العناصر الفنية التي تمكنه من توصيل رسالته بالشكل الذي يريده، وسنبسط في ثنايا الكتاب هذه العناصر كل عنصر على حدة.
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