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Book Marketing Research For Planning Controlling And Making Marketing Decisions

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Marketing Research - For Planning - Controlling And Making Marketing Decisions
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Marketing Research - For Planning - Controlling And Making Marketing Decisions

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Category: Marketing Management [Edit]
Language: Arabic
Publisher:  مكتبة العبيكان
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Pages: 339
Rank: 244,603 No 1 most popular
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تعاني الكثير من المنشآت الاقتصادية على المستوى العربي من قصور واضح في بحوث التسويق. بالرغم من أن مشاكلها التي تعاني منها بالدرجة الأولى تسويقية. وهذا الكتاب يتضمن مجموعة من الخطوات العملية اللازمة للإعداد المتكامل لبحث تسويقي بشكل عملي مدعماً بالأمثلة كلما أمكن. وقد حاول المؤلف، ما أمكن، تبسيط موضوعات الكتاب كالعينات والترميز والجدولة وتحليل البيانات. وسيجد القارئ وفي نهاية كل فصل عرضاً لأهم المصطلحات الواردة باللغتين العربية والإنكليزية. وستجد في الفصل الأخير من الكتاب التطبيقات العملية والأسئلة التي ستمكنه من تطبيق محتويات الكتاب على مواقف عملية.

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