Media Planning: Its Foundations - Theories - Its Applications In Press Institutions
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Book Media Planning Its Foundations Theories Its Applications In Press Institutions
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Media Planning: Its Foundations - Theories - Its Applications In Press Institutions
| Author: | Abd AlMajeed Shukry |
| Category: | Press Editing [Edit] |
| Language: | Arabic |
| Publisher: | دار الفكر العربي |
| ISBN: | 9771025007 |
| Release Date: | 01 Jan 2009 |
| Pages: | 208 |
| Rank: | 315,649 No 1 most popular |
| Short link: | Copy |
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Book Description
فرض التخطيط الإعلامي نفسه باعتباره الأساس الحقيقي لنجاح المؤسسات العلمية، وتحقيق وجود اتصال إعلامي فاعل؛ فهذه المؤسسات الإعلامية بحاجة ملحَّة للتخطيط السليم فما من نجاح ممكن أن يتحقق في غياب هذا التخطيط الجيد، إذ إن التخطيط الفاشل، يؤدي إلى وجود مؤسسات إعلامية فاشلة، فهو يؤدي إلى الحد من طاقتها وفعالياتها المؤثرة في الحاضر والمستقبل، والتخطيط الإعلامي، كما سنتناوله في هذه الدراسة، أو هذا الكتاب، تخطيط من اجل المستقبل، ولهذا كان لابد ان يتناول هذا الكتاب، وهذه الدراسة الخاصة بالتخطيط الإعلامي، قضايا ومجالات عديدة تشمل معنى التخطيط بصفة عامة، والتخطيط بصفة اساسية، وتطبيقاته العملية في مختلف المؤسسات افعلامية وفي بعض المجالات المتخصصة، مثل الإعلام التربوي، والإعلام الزراعي، والإعلام الديني، والإعلام الصناعي، والإعلام العسكري، والإعلام التنموي، والإعلام الدولي، مروراً بالعلاقات العامة الحديثة القائمة في جميع المؤسسات ومنا بالضرورة المؤسسة الإعلامية.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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