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| Author: | بول كيركبرايد |
| Category: | Foreign Policy [Edit] |
| Language: | Arabic |
| Publisher: | مكتبة العبيكان |
| ISBN: | 6000736 |
| Release Date: | 01 Mar 2003 |
| Pages: | 422 |
| Rank: | 664,575 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
لما كانت العولمة قد بدأت تفرض نفسها على الأعمال في تسعينيات القرن العشرين، فإننا نجد أنفسنا في مرحلة غير مسبوقة من الاندماج العالمي. لقد ناقشت منشورات كثيرة مفهوم العولمة، وحان الآن أوان تقديم النُّصْح العملي والمعنى الحقيقي للعولمة وتبيانه بين منظمة وأخرى.
يستطيع القارئ أن يقرأ هذا الكتاب والكتاب المتمم له "7i9J0zNrDChref='/abookstore/bookpage.asp?id=107375'>العولمة الديناميكية الداخلية" منفصلين أو مكملين لبعضهما. فالغاية منهما تقديم دراسة نقدية مُفَصًّلة، ومصدر كامل لأحدث الأفكار عن موضوع العولمة. إذ يُرَكِّز الكتابان على المشكلات الناشئة في العمل الداخلي للمؤسسات وعلى الضغوط التي يجب تَحَمُّلها من الخارج.
إن خبرة أعضاء متنوِّعي الاختصاص في كلية "آشرِدْج" Ashridge تشكّل تضافراً لخبرات ومعارف في موضوع بحثنا؛ هي في نظر مؤلف الكتاب "مرحلة انتقالية". فهم لا يقيِّمون مفهوم العولمة وتقسيمه إلى مدارس مُتَنَوِّعة فحسب؛ بل يقدِّمون النُّصح العملي الصادق في التعامل مع مسرح العولمة كله. فإذا ما استوعبت مؤسسة ذلك النصح، نجدها قد تسلحت بأدوات التعامل مع مشكلات تبرز في داخل المؤسسة، وأخرى تضغط عليها من خارجها.
سوف تجد في كل فصل من فصول الكتاب أمثلة عملية وأدوات لتطبيق الأمثلة في واقع الحياة؛ مما يعظم فائدة الكتاب في الحياة اليومية للمؤسسات.
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