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| Author: | إ. رعد حسن الصرن |
| Category: | Creativity And Innovation [Edit] |
| Language: | Arabic |
| Publisher: | دار الرضا للنشر والتوزيع السلسلة: الرضا للمعلومات |
| Release Date: | 01 Jun 2001 |
| Pages: | 380 |
| Rank: | 314,642 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
يقدم هذا الكتاب الموضوعات المعاصرة للابتكار والإبداع وكيفية بناء الثقافة والشخصية والعقلية الابتكارية, وعملية صنع البيئة الابتكارية. نقاط هامة للابتكار والإبداع من الناحية التسويقية واعتبار المعلومات التسويقية كمادة أساسية للابتكارات. نقاط هامة للابتكار والإبداع من ناحية الموارد البشرية وتحقيق نوعية حياة عمل جيدة وبحوث متميزة. ودور مراكز البحوث والمعارف في الابتكار والإبداع و التعاون بين الصناعة والجامعات. قيادة المنظمة ودورها في الابتكار و الإبداع ووسائل التأثير القيادي دور فرق العمل في الابتكار والإبداع ومدى أهمية الفرق الابتكارية وأفكارها وخواطرها. تأهيل وتنمية الأفراد الابتكاريين الإبداعيين, وخصائص الإداريين المبتكرين. التفكير الإبداعي وتقاناته, وقواعده وطرائقه, وكيفية تنميته وتطويره. التدريب على الحلول الإبداعية للمشكلات والتعاون الذهني. الابتكار والإبداع في مفاهيم الجودة الشاملة وجوانب التفكير الإبداعي فيها. ابتكار وتطوير السلع الجديدة ودورة حياتها وعوامل تطورها وأسباب فشلها. أثر الإبتكار على سلوك المستهلكين وخصائص المستهلك المبتكر. المراسيم الناظمة للإبتكار والإبداع في سوريا.
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