Managing Press Conferences
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Book Managing Press Conferences
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Managing Press Conferences
| Author: | رالف لينيمان |
| Category: | Press Editing [Edit] |
| Language: | Arabic |
| Publisher: | دار الفاروق للاستثمارات الثقافية |
| ISBN: | 9789774551857 |
| Release Date: | 01 Jan 2008 |
| Pages: | 407 |
| Rank: | 494,480 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
على الرغم من ظهور أشكال جديدة من وسائل الاتصال التكنولوجية، لاتزال المؤتمرات الصحفية وسيلة حيوية تعلن من خلالها الشركات ما جد بشأنها، ولم تعد الرسالة الواحدة تناسب جميع الحاضرين بالمؤتمر الصحفى، بل يجب أن يكون المحتوى المقدم مصدر اهتمام لكل فرد من الجمهور. وعليه فإن هذا الكتاب يسلط الضوء على أهمية معرفة احتياجات الجمهور الذى سيحضر المؤتمرات الصحفية- تلك المهارة التي أصبحت غاية فى الأهمية ولا سيما أنه بات من الصعب جذب الصحفيين من مكاتبهم لحضور هذه المؤتمرات. في نطاق المؤتمرات الصحفية الدولية، يكون للصحفيين القادميين من دوال مختلفة احتياجات خاصة، كما قد تختلف ردود أفعالهم تجاه الموقف نفسه.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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