The Marketing Process (Special Refernce To Lebanon)
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Book The Marketing Process Special Refernce To Lebanon
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
The Marketing Process (Special Refernce To Lebanon)
| Author: | Nimr Eid |
| Category: | Wet Process Engineering [Edit] |
| Language: | English |
| Publisher: | مكتبة لبنان ناشرون |
| ISBN: | 1 |
| Release Date: | 01 Jan 1994 |
| Pages: | 277 |
| Rank: | 692,084 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
The primary purpose of this book is to examine the marketing process with special reference to Lebanon. Marketing is an important function in modern business and, hence, a major area of managrial responsibility. Today's students of business administration are tomorrow's business decision makers and so must learn how to analyze and find solutions for problems in this important area.
This book has been revised to reflect the changing social and economic forces that will seriously challenge marketing management in the near future. Several chapters have been substantially rewritten and tables and footnotes have been updated throughout the book.
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
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