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Book Selling Communication Media Television Print Press Internet Radio Part One

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Selling Communication Media (television - Print Press - Internet - Radio) Part One
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Selling Communication Media (television - Print Press - Internet - Radio) Part One

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Category: Internet [Edit]
Language: Arabic
Publisher:  المركز القومي للترجمة
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Pages: 541
Rank: 381,925 No 1 most popular
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وسائط الإتصال هي أحد أهم العناصر المكمله للإقتصاد الأمريكي ولعملية التسويق، والإعلان هو العنصر الرئيسي في عملية التسويق، فعبر وسائل الإتصال يتلقي المستهلكون معلومات ورسائل حول البضائع، وإذا أصاب الوهن أو الضعف أياً من هذه العناصر الثلاثة: التسويق والإعلان ووسائط الاتصال، تداعت معه بقية العناصر، إن الحديث عن أية تجارة هو حديث عن خلق العملاء، لا عن إنتاج أو توزيع أو تصنيع، بغض النظر عن حاجة العملاء لكل تللك البضائع، وياتي دور الإعلان، فهو مكون رئيسي لعملية التسويق، إنه البيع الضخم للمنتجات.

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