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Book Advertising Design In Various Media Written Media Radio Television The Internet

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Advertising Design In Various Media (written Media - Radio - Television - The Internet)
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Advertising Design In Various Media (written Media - Radio - Television - The Internet)

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Category: Journalism And Digital And Electronic Media [Edit]
Language: Arabic
Publisher:  دار الأيام للنشر والتوزيع
ISBN: 9789957957148
Release Date:
Pages: 222
Rank: 240,679 No 1 most popular
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يعتبر الإعلان أحد الأنشطة المهمة والأساسية في ميدان تسويق السلع والخدمات والأفكار في العصر الحديث، حيث أصبح يحاصرنا حيثما سرنا واتجهنا، ففي داخل المنزل نستقبل آلاف الإشهارات عبر شاشة التلفزيون، ومن خلال مطالعتنا للصحف والمجلات وفي الشوارع نجد كذلك العديد من اللافتات الإشهارية، وهذا فضلاً عن ما يطلّ علينا ونحن أمام شاشة الحاسوب ونحن نبحث في شبكة الإنترنت.

وكل هذه المؤشرات تجعلنا ندرك مكانة الإعلان في حياتنا المعاصرة ومدى تفاعله مع كل مظاهر الحياة الإقتصادية والإجتماعية والثقافية، فقد أصبحنا نلمس كذلك إتجاهاً متصاعداً للتوسع في الإنفاق الإعلاني سواء على المستوى القومي أو على مستوى المنشآت الإنتاجية والخدمية من ناحية، وإستخدام وسائل الإتصال الجماهيري لنقل الرسائل الإعلانية إلى الجماهير المستهدفة من ناحية أخرى.

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