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Book Secrets Of Promotion In The Era Of Globalization

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Secrets Of Promotion In The Era Of Globalization
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Secrets Of Promotion In The Era Of Globalization

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Category: Globalisation [Edit]
Language: Arabic
Publisher:  مجموعة النيل العربية
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Rank: 505,162 No 1 most popular
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اول كتاب عربي متخصص في موضوع الترويج على المستويين المحلي والدولي. يتناول رؤية مستقبلية للترويج في القرن الواحد والعشرين. يعرض الكتاب أساليب الترويج بمنهج جديد يلائم التسويق في عصر العولمة. ينتاول الكتاب الأساليب الحديثة للترويج في عصر تكنولوجيا المعلومات مع التركيز على موضوع الترويج عبر شبكة الإنترنت. الكتاب يعرض لتجارب حقيقية لشركات دولية في مجال الترويج يحتوي الكتاب على ملحق بأهم المعارض التارية الدولية في العالم وكذلك معجم لمصطلحات الترويج.

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