Recent Trends In Public Relations
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Book Recent Trends In Public Relations
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Recent Trends In Public Relations
| Author: | Hanan Selim |
| Category: | Modern Press [Edit] |
| Language: | Arabic |
| Publisher: | دار النهضة العربية للنشر والتوزيع |
| ISBN: | 9787990471685 |
| Release Date: | 01 Jan 2019 |
| Pages: | 156 |
| Rank: | 106,930 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
تؤدي العلاقات العامة دورًا في غاية الأهمية لدى منظمات ومؤسسات الدولة نظرًا لدورها الفعال في تكوين الصورة الذهنية، حيث تسعى العلاقات العامة إلى إدارة السمعة للمؤسسة وبذل كل الجهود الخلاقة من أجل تكوين الانطباعات الذهنية الجيدة لدى الجمهور عن مؤسسات ومنظمات المجتمع، بما يسهم في بناء صورة ذهنية طيبة لدى الجمهور ويدعم من قيمة المؤسسة أو المنشأة في المجتمع.
ومما زاد من أهمية العلاقات العامة الآن، التطورات التي طرأت على المجتمعات العربية، فضلًا عن تزايد قوة الرأي العام، لذلك أصبحت العلاقات العامة بين الأفراد في المؤسسات وبين المؤسسات وجمهورها الخارجي أحد أهم مقومات التطور في تلك المؤسسات سواء كانت حكومية أو غير حكومية.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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