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Book Managing Public Relations Between Strategic Management And Crisis Management

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Managing Public Relations Between Strategic Management And Crisis Management
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Managing Public Relations Between Strategic Management And Crisis Management

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Author:
Category: Strategic Management [Edit]
Language: Arabic
Publisher:  عالم الكتب
ISBN: 9772324491
Release Date:
Pages: 322
Rank: 242,908 No 1 most popular
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يتناول هذا الكتاب في خمسة فصول عملية إدارة العلاقات العامة الى تتطلب تكامل عدة تخصصات علمية في منظومة إبداعية متجددة تتوافق مع المتغيرات العالمية الحديثة التى تحتدم فيها المنافسة ويسودها الإبتكار الدائم. - يستعرض الكتاب أنماط التنظيم الإدراي للعلاقات العامة التى تتيح لها أداء وظائفها على الوجه الاكمل ، متناولا أساليب تنظيم أجهزة العلاقات المتخصصة ، مستعرضا المهمام والوظائف المنوطة بها ، وطبيعة العلاقة بينهما وتطور دور وكالات العلاقات العامة في مصر والدول العربية، وكذلك دور وكالات العلاقات العامة الدولية الأوربية والأمريكية. يتناول الكتاب إدارة عمليات العلاقاتالعامة على المستويين الاستراتيجي والتكتيكي حيث يعرض لإدارة الصورة الذهنية ، وعلاقتها بالإدارة الاستراتيجية للمنظمات وكيفية الإعداد والتخطيط والتنفيذ الكفء لعملية تشكيل الصورة الذهنية للمنظمة.

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