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Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
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| Author: | Ismail Muhammad Alsayed |
| Category: | Economy [Edit] |
| Language: | Arabic |
| Publisher: | المكتب العربي الحديث السلسلة: التسويق الحديث |
| ISBN: | 9772090244 |
| Release Date: | 01 Jan 2014 |
| Pages: | 582 |
| Rank: | 446,393 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
هذا هو المجلد الاول فى سلسلة "التسويق الحديث" و الذي يناقش و يعالج موضوع الإعلان فى الزاوية الإدارية و الفنية، كمل يعرض لبعض النظريات و النماذج السلوكية و الكمية و التي يمكن إستخدامها في إدارة النشاط الإعلاني. وقد قسمت الدراسة إلى ثلاثة ابواب، جاء الباب الاول متضمناً بعض الدراسات التمهيدية اللازمة لفهم طبيعة النشاط الإعلانى، وجاء الباب الثاني ليتناول قرارات الإعلان، اما الباب الثالث و الاخير فتحدث عن تنفيذ و تقييم الإعلاني.
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