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Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
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| Author: | Ali Muhammad AlSalam |
| Category: | Economy [Edit] |
| Language: | Arabic |
| Publisher: | دار غريب للطباعة والنشر والتوزيع |
| ISBN: | 977 |
| Release Date: | 01 Jan 1990 |
| Pages: | 208 |
| Rank: | 557,491 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
محاولة لوضع الإعلان في سياقه الاقتصادي والاجتماعي الصحيح بهدف التقليل من آثاره السلبية للمستهلك الفرد والمجتمع ويتناول الكتاب تحديد المشكلة الإعلانية في الاقتصاد والإطار الفكري المتكامل لطبيعة الإعلان كنشاط يهدف إلي تحقيق أهداف محددة وتحليل الآثار الاقتصادية السلبية والإيجابية للإعلان.
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