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Book Mass Sociology And Building Communication A Study In The Media And Trends Of Public Opinion

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Mass Sociology And Building Communication / A Study In The Media And Trends Of Public Opinion
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Mass Sociology And Building Communication / A Study In The Media And Trends Of Public Opinion

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Category: General Opinion [Edit]
Language: Arabic
Publisher:  منشأة المعارف
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Pages: 591
Rank: 268,388 No 1 most popular
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في هذه الصفحات قام المؤلف بتناول إتجاهات الرأى العام وعلاقاتها بالإعلام في دراسة شاملة ذات طابع إجتماعي وسياسي إعلامي فالموضوع متعلق بهذه العلوم المختلفة حيث قام بالدراسة تحت مظلتها مما جعلها تخرج ناضجة وشاملة. فبدأ بتوضيح المقصود بالاتصال وانماط الفكر بتوضيح آخر عن الجماهير المكونة للرأى العام وسيكولوجيتها. وإتجاهاتها وكذلك طرق البحث ومناهجيها فيما يتعلق بالجماهير. يتطرق بعدها إلى التفكير الجماعي والإدراك الحسي واللغة والإتصال الجماهيري وغيرها من النقاط التى جاءت كل منها على حدة مبينة العلاقة بين الإعلام واتجاهات الرأى العام. والكتاب دراسة متخصصة بها الكثير من الفائدة التى تقدمها للمتخصصين والدارسين في هذا المجال.

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