The Foundations Of Optimal Marketing For Islamic Banks
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Book The Foundations Of Optimal Marketing For Islamic Banks
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
The Foundations Of Optimal Marketing For Islamic Banks
| Author: | Muhammad Bahaa AlDin Khanji |
| Category: | E-Marketing [Edit] |
| Language: | Arabic |
| Publisher: | شعاع للنشر والعلوم |
| ISBN: | 9789933130350 |
| Release Date: | 01 Jan 2010 |
| Pages: | 104 |
| Rank: | 570,373 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
"هناك ثلاثة أنواع من المؤسسات: تلك التي تجعل الأشياء تحدث، وتلك التي تشاهد الأشياء تحدث، وتلك التي تتساءل مالذي قد حدث\" بلا شك إن الأنظمة الداخلية للمصارف الإسلامية وإمكاناتها المادية تجعلها قادرة على أن تكون من المؤسسات التي تجعل الأشياء تحدث، وعليها ألا ترضى بأقل من ذلك.
إن حداثة عهد المصارف الإسلامية تجعل من الواجب علينا وضع الأسس التي تضبط عملها من الناحية العلمية والشرعية، خصوصاً من الناحية التسويقية التي تعاني من ضعف واضح لديها. من هنا جاء هذا الجهد المتواضع ليسلط قليلاً من الضوء على بعض جوانب مكونات العملية التسويقية وهي عناصر المزيج التسويقي التي يجب أخذها بعين الاعتبار عند بناء أي سياسة تسويقية للمصارف الإسلامية.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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